Our Story

HAAL | حال

/haal/ ~ your current state of being

HAAL was born from a feeling every Iranian in the diaspora knows: the ache of carrying a homeland in your chest that you can't always return to.

We grew up between two worlds. We code-switched between Farsi at home and English everywhere else. We watched our parents rebuild their lives from scratch in a country that couldn't pronounce their names. And through all of it, we carried Iran with us. In our food, our music, our humor, our grief, our pride.

HAAL is for that feeling.

Every piece we make carries a word, a symbol, or a story rooted in Persian culture. Not as nostalgia. As identity. Something you wear not to explain where you're from, but to remind yourself who you are.

We believe that culture is not something you leave behind. It is something you wear forward.